Flipkart, India’s e-commerce marketplace, has launched its UPI handle to enhance its digital payment offerings for its 500+ million customers. The platform allows users to set up their own UPI handle for online and offline merchant transactions, including e-commerce transactions, recharges, and bill payments. Customers can also enjoy loyalty features like Supercoins, Cashbacks, Milestone benefits, and brand vouchers. Flipkart UPI, powered by Axis Bank, will initially be available for Android users. Users can register for UPI with @fkaxis handle and perform fund transfers and checkout payments using the Flipkart app.
The launch of Flipkart UPI will provide unparalleled convenience and zero-cost solutions, democratizing access to seamless payment options. It will enable smooth onboarding and provide convenient access to online and offline merchant transactions. The platform also introduces one-click and quick functionalities for recharges and bill payments, enhancing overall payment efficiency.
Dheeraj Aneja, Senior Vice President – Fintech and Payments Group at Flipkart, said the launch of Flipkart UPI merges the convenience and cost-effectiveness of UPI with the trusted efficiency customers expect from the company. The platform underscores Flipkart’s commitment to shaping a digitally empowered society and reaffirms its role as a leading catalyst in India’s digital evolution.
