Flipkart, India’s homegrown e-commerce marketplace, announced the fifth edition of its flagship sale event ‘Crafted by Bharat’ – a Flipkart Samarth initiative ahead of Independence Day. The event will celebrate India’s rich culture of handicrafts and handlooms by featuring over one lakh (1,00,000) products from more than 300 art forms across the country. The sale will go live on the platform on August 15, 2023.
Flipkart Samarth program showcases ancient art forms like Dokra, Tant, and Kalamkari, featuring a dedicated storefront featuring women sellers’ products. The event will showcase handicraft and cultural products from India, attracting people from Tier-2 and Tier-3 cities, urban centers, and rural regions. It will attract government and private brands, as well as local businesses, showcasing India’s diverse cultural offerings. Rajneesh Kumar, Chief Corporate Affairs Officer, Flipkart Group, said, “The flagship platform offers an opportunity to our 450+ million customers to enjoy and own these pieces of India’s rich culture and history.”
Flipkart partners with artisans, weavers, and handicraft makers to offer market access to over 450 million consumers nationwide, enhancing their offerings. Flipkart supports government’s ‘Aatmanirbhar Bharat’ vision by transforming livelihoods in communities.
