Flipkart has announced the fourth edition of the Flipkart Samarth ‘Crafted by Bharat’ event which will be held from January 26-27 this year in honor of India’s 74th Republic Day. The event will celebrate India’s rich culture of handicrafts and handlooms by featuring over 100,000 products from more than 300 art forms across the country.
The products available as part of this event exemplify both art and history, and support the artists who earn a livelihood from selling their products. Flipkart will also have a dedicated storefront on the platform for the event, under which products by women sellers will be specifically highlighted, to honor the distinctiveness that women sellers bring to the table.
As part of the celebration of India’s rich cultural heritage, the event will bring people closer to works of art such as ‘Rajasthani furniture’ crafted by Rajasthani artisans, and ‘Dokra Art’ by tribal community and their sacred form of art, ‘Bamboo Jewelry’, ‘Tant Saree’ which represents the state of West Bengal’s ancient crafting tradition and affluent fashion, ‘Khadi’ and ‘Kalamkari’ that represents Bharat and its rooted art forms. Rajneesh Kumar, Chief Corporate Affairs Officer, Flipkart Group, said, “Our constant endeavor is to bring customers closer to India’s rich heritage and support the entrepreneurial journey of Bharat’s artisans and weavers.”
