Flipkart has announced the rollout of the new fashion season with the Autumn Winter fashion collection on the platform. A stylish curation of lakhs of new and unique styles from top Indian and International brands will be available across categories including apparel, accessories, and footwear. Flipkart has also partnered with over 100 influencers across fashion and lifestyle for a #NewForYou campaign to bolster the platform’s expansive Autumn Winter fashion curation on social media.
In addition to the introduction of the Autumn Winter collection, Flipkart is also gearing up to provide a revamped shopping experience through several technology-led features for the upcoming festive season. These initiatives build on customer insights and nuances in customer shopping across geographic and demographic parameters.
They include image search to simplify and narrow down the product discovery journey and many more for customers. Commenting on the launch, Abhishek Maloo, Senior Director, Flipkart Fashion, said, “We also aim to amplify excitement through multiple technology innovations led by our #NewForYou campaign that will help scale Fashion for the metro as well as Bharat customers.”
