Flipkart Grocery has reported an impressive 1.6X year-on-year growth, with over half of its deliveries now powered by electric vehicles (EVs). This growth positions Flipkart as the only e-commerce player offering next-day delivery in over 200 cities, including major metros like Bangalore, Chennai, Kolkata, Mumbai, New Delhi, and tier 2+ towns such as Anantapur and Vellore.
Key factors driving this expansion include value offerings, flexible delivery slots, and a wide selection of fresh groceries. The company has leveraged homegrown technology to identify high-demand areas and meet consumer needs across India.In addition to its significant market expansion, Flipkart has seen a 140% year-on-year increase in EV usage for deliveries, underscoring its commitment to sustainability. This initiative is part of a broader strategy that includes the use of reusable totes and eco-friendly packaging materials.
Hari Kumar G, Vice President and Head of Grocery at Flipkart, stated, “Our growth in the grocery category reflects our commitment to innovation and customer-centricity. We aim to revolutionize e-grocery shopping across India.” Flipkart’s top-selling items include staples like oil, ghee, atta, and FMCG products such as tea, coffee, and detergents. The company’s enhanced infrastructure, with 11 new fulfillment centers, ensures it can meet the rising demand efficiently.
