The ninth edition of The Big Billion Days (TBBD), Flipkart’s annual flagship event, achieved a significant milestone of over 1 billion customers visiting the platform during the 8-day long festival, delivering immense value for the entire ecosystem, driven bythe levers of innovation, affordability, inclusion, value, and convenience. It demonstrates a strongadoption of ecommerce across the country with more than 60% of customers coming from Tier-2and -3 cities.
Flipkart served millions of customers in the remotest parts of the nation such as Khonsa in Arunachal Pradesh, and Port Blair, Medinipur, Bankura, Puri and Bhagalpur being among the top 10Tier-3 cities from where Flipkart’s customers shopped the most.
Customers, sellers, kiranas and art are an alike has found synergy with Flipkart’s compelling value proposition, with the company’s unveiling of its new and innovative offerings. Manjari Singhal, Senior Director–Customer, Growth, and Events, Flipkart, said,“ In its ninth year now, The Big Billion Days has evolved into an experience that nationwide customers and sellers look forward to, and we will continue to make concerted efforts to create value for the entire ecosystem.”
