Flipkart, India’s e-commerce marketplace, has announced the seventh edition of its flagship sale event, ‘Crafted by Bharat’, to be held on January 26, 2024, marking India’s 75th Republic Day. The event celebrates India’s vibrant culture and rich heritage by showcasing an extensive array of handicrafts and handlooms from culturally renowned brands.
The event will highlight various traditional art forms, such as Tant From Bengal, Bhagarpuri From Bihar, Kalamkari from Andhra Pradesh, Dokra from Chhattisgarh, and Gond from Madhya Pradesh. Commenting on the event, Rajneesh Kumar, Chief Corporate Affairs Officer, Flipkart Group, said, “This Republic Day ‘Crafted by Bharat’ has been curated to showcase unique products with deep cultural stories and handwoven creations from different regions, offering a taste of India’s heritage.”
Flipkart will feature a dedicated storefront on its platform, focusing on products by women sellers, to honor their uniqueness and creativity. The event will also feature 250+ new sellers from the previous event, providing a wider variety for customers. The event will involve government and private brands, local businesses, and lakhs of artisans, weavers, individuals with disabilities, and women from Self-Help Groups (SHGs), NGOs, and government emporiums associated with the Flipkart Samarth program. Customers can expect exceptional value offers on a wide range of products, providing an opportunity to support and engage with India’s deep cultural heritage.
