Flipkart’s 8th edition of The Big Billion Days has started on a positive note, with early trends reflecting upbeat consumer sentiment in the country and the growth that Flipkart has enabled for MSMEs and sellers. There are 124 new cities/towns from where sellers transacted in the first 24 hours; these included Hingna (Maharashtra), Baghpat (Uttar Pradesh), Attingal (Kerala), Sambhal (Uttar Pradesh) and Dewa (Uttar Pradesh), and others.
The anticipation for this festival was evident as more than 2 million customers pre-booked close to 5 million products just prior to Early Access by paying just Re.1. Flipkart has designed and disbursed ‘BBD Shagun’ (a special reward) for its customers this year. More than Rs. 2 crores have been redeemed by over 250,000 customers under this offering in the first 12 hours of Early Access. The curated offerings of “BBD Specials” continued to be a customer favourite, with over 100,000 customers placing orders for these products in the first 12 hours of Early Access. Nandita Sinha, Vice President – Customer and Growth, Flipkart, said, “We will expand and strengthen our ecosystem of sellers and MSMEs, enabling better income and livelihoods for millions and expand our reach across the country.”
