Flipkart, in collaboration with the Assam Project on Forests & Biodiversity Conservation (APFBC), hosted a workshop on January 20 at Aranya Bhawan, Guwahati, to empower local entrepreneurs, artisans, and weavers. The initiative was part of the Buyer-Seller Meet 2025, themed “Developing Market Linkages for Products Made by Forest Communities,” under the Community Component implemented by PISA.
The workshop focused on Flipkart’s Samarth program, a flagship initiative launched in 2019 to enable underserved communities to leverage e-commerce. Attendees, including artisans, bamboo product makers, and weavers, gained insights into product listing, market trends, and online business operations. The event also highlighted training opportunities, logistics support, and capacity building for participants.
Speaking at the event, Mr. Rajneesh Kumar, Chief Corporate Affairs Officer, Flipkart Group, said, “Through this partnership, we aim to create meaningful economic opportunities, equipping communities to thrive in the digital economy and build sustainable livelihoods.”The initiative has the potential to transform Silchar by offering local entrepreneurs access to a nationwide audience via Flipkart’s platform. Products such as bamboo handicrafts and traditional weaves, integral to Silchar’s economy, can now reach PAN-India markets, fostering growth and recognition for the region’s artisans.
