ITC Sunfeast Farmlite, a range of wholesome biscuits from ITC Foods, has launched its first 100% outer paper bag packaging for its Digestive Biscuit Family pack. This innovation is a significant step towards the brand’s commitment to reducing plastic and encouraging sustainable consumer choices. The packaging is designed to be consumer-friendly, visually appealing, and convenient, aligning with the brand’s efforts to reduce plastic and encourage sustainable choices in everyday purchases.
Sunfeast Farmlite acknowledges the increasing preference for environmentally responsible brands in consumers’ purchasing decisions. Ali Harris Shere, Chief Operating Officer of Biscuits & Cakes Cluster, ITC Foods Division, stated that the launch of the first-ever outer bag made from 100% paper is a significant step towards promoting sustainable packaging.
This initiative aligns with ITC’s Sustainability 2.0 vision, which aims to strengthen the company’s multi-dimensional efforts in sustainability, including creating an effective circular economy for post-consumer packaging waste. The Sunfeast Farmlite Digestive Family pack will be available with the 800 g SKU on Flipkart and will soon be available on other e-commerce platforms and supermarkets.
