men’s personal grooming brand, Fiamma Men roped on Indian star batsman, Shubman Gill has been named as their brand ambassador.
To encourage association with the 23-year-old’s sensibilities, the company has also launched an ad campaign curated by Caffeine Films LLP, featuring Gill to show how youngsters are approaching their bathing routine.
Sameer Satpathy, Divisional Chief Executive, Personal Care Products Business, ITC, said, “Both looking and looking good are at the core of today’s grooming. Each person has a different perspective, be it his or her choice of grooming products or their shower preference. Fiama Men is at the forefront of this new wave of grooming and feeling good that really begins in the shower. The new charcoal and grapefruit gel bathing bar and shower gel, designed to enhance the daily bathing experience, tap into the shower mood of youngsters. “
Talking about the association, Shubman Gill commented, “Routines and rituals are part of everyday life. It’s all about my hard work, perseverance and performance but I take time out for myself to ensure revival and freshness. A refreshing, delightful shower is my way of cooling down — mood playlists, grooving to beats, and just chilling under the shower! Nothing really refreshes mazze ki freshness and I’m really glad that a brand like Fiama Men recognizes this need for a shower experience to start afresh or just rest.”
