Indian shoppers made the most of this festive season, and the numbers prove it. Bajaj Finance Ltd., the country’s largest private non-bank lender, reported a 27% jump in the number of loans and a 29% increase in loan value from September 22 to October 26, 2025, reflecting a surge in consumer spending on gadgets, home appliances and lifestyle products.
The company disbursed around 63 lakh loans during the period, with 23 lakh new customers joining its platform. Notably, 52% of these were first-time borrowers — indicating that more households are stepping into the formal credit system to finance big-ticket festive purchases.
Shoppers benefitted from lower GST on products like televisions and air-conditioners, allowing them to choose premium models without stretching their budgets. Bajaj Finance reported a 6% drop in average loan ticket size, meaning buyers paid less for better products. A clear upgrade trend emerged — 71% of TV loans were for 40-inch and above models, up from 67% last year.
Sanjiv Bajaj, Chairman, said government tax reforms boosted purchasing power and consumer confidence. With 239,000 distribution points across 4,200 locations and strong digital services, Bajaj Finance continues to make festive shopping easier and more affordable for millions of Indian families.
