‘Ferrero Rocher Moments’, an affordable premium gifting brand inspired by Ferrero Rocher has been launched by Ferrero India Private Limited, part of Ferrero Group, one of the world’s leading manufacturer of chocolate and confectionery products. It expands Ferrero Rocher’s existing portfolio by bringing a unique, enjoyable and lighthearted experience for consumers to celebrate everyday moments. Ferrero Rocher Moments will bring the extra sparkle to consumers’ everyday occasions with its easy-to-share premium gifting packs. It is crafted especially for Indian consumers to help them make the moments perfect while celebrating with their loved ones and provide an everyday affordable premium gifting option. Priced at Rs 175 for an all year-round pack of 12 and Rs 349 for a festive pack of 24, Ferrero Rocher Moments is available pan India across traditional and modern trade stores. Additionally, consumers will be able to buy Ferrero Rocher Moments on e-commerce platforms as well. The launch will be supported by an integrated media campaign, including TVC, presence on digital and on-ground activations during Diwali. This product innovation is in line with the company’s effort to provide inexpensive yet premium offering to the consumers.
