Federal Bank and News18 launch national cancer awareness campaign at ‘Sanjeevani’ convention

Federal Bank Hormis Memorial Foundation and News 18 Network have held a national convention on cancer awareness under the second phase of the ‘Sanjeevani: United Against Cancer’ programme, with Tata Trusts as knowledge partners. It brought together key stakeholders, industry leaders, and top bureaucrats who engaged in discussions around raising awareness and early detection of cancer.

 In India, cancer is estimated at nearly 15 lakh cases annually, making it the country with the third-highest number of cases after the US and China. To tackle India’s growing cancer epidemic, Sanjeevani over the years has been working through partnerships to push the conversation around the dreadful disease, which is the second most common cause of mortality worldwide.

Speaking at the fireside chat session, Bollywood actor and National Ambassador of the ‘Sanjeevani: United Against Cancer’ initiative, Vidya Balan, said, “Like with most people, cancer has always scared me.”  KVS Manian, CEO, Federal Bank said, “India can’t be a Viksit Bharat without being a Swasthya Bharat. So, healthcare is clearly one area where the country needs a lot of investment.”

By Business Bureau