As the upcoming festive season draws near, Amazon India, in collaboration with Nielsen Media, conducted an extensive pre-festive survey across 35 cities in India, encompassing over 8519 respondents. This exclusive study, commissioned for Amazon India, provides valuable insights into the changing preferences and expectations of shoppers in Eastern India.
Surge in Festive Expenditure: The survey indicates that Eastern India is gearing up to increase its festive spending, with 40% of consumers expressing their intention to expand their festive budget this year compared to the previous season.Unshakable Confidence in E-commerce: Eastern India maintains a strong belief in e-commerce platforms, with 74% of respondents having faith in the authenticity of products offered by these platforms.
Furthermore, an impressive 76% find e-commerce platforms exceptionally convenient for their festive shopping needs, particularly when celebrating with family.Amazon’s Prominence: Amazon.in shines as the most trusted online destination for festive shopping in Eastern India, with 40% of respondents placing their trust in the platform. Additionally, 68% of Eastern Indian consumers find Amazon.in exceptionally convenient for their online shopping endeavors.Extensive Product Variety: The survey underscores the appreciation for Amazon.in’s extensive range of products and brands during festive sales events, with 79% of Eastern Indian consumers finding it highly appealing. This solidifies Amazon.in as the preferred shopping destination for festive seasons.
