EaseMyTrip.com, one of India’s second largest online travel tech platform has launched its new subsidiary, EaseMyTrip Insurance Broker Private Limited. This is a strategic move by the company to diversify its service portfolio and tap into the insurance market by creating a specialized product to solve customer needs. The new venture is expected to solidify EaseMyTrip’s position in the industry and cater to an INR 7.9 trillion market with EaseMyTrip’s own 20 Million userbase.
EaseMyTrip Insurance Broker Private Limited has been established as a separate entity under the ETPL brand, with Mr. Nishant Pitti as the Director, whose leadership and expertise will guide the company towards success in the insurance sector. Mr.Nishant Pitti, CEO and Co-Founder, EaseMyTrip, expresses his enthusiasm about the venture, stating, “With our strong standing for excellence and customer satisfaction, we are confident that we will make a lasting impact on our existing and new customers.’’
India is the fifth largest life insurance market in the world’s emerging insurance markets, growing at a rate of 32-34% each year. The Indian Insurance market is expected to reach US$ 200 billion by 2027. The brand’s subsidiary demonstrates its commitment to customer satisfaction and expands its service portfolio by entering the insurance brokerage domain, aiming to boost business operations and revenue.
