The 25th edition of the iconic Hornbill Festival, famously known as the Festival of Festivals, has concluded with unprecedented enthusiasm, drawing a record-breaking footfall of 2.5 lakh visitors to the Kisama Heritage Village, Nagaland. Durex The Birds and Bees Talk (TBBT), a transformative life skills program by Reckitt, a global leader in health and hygiene, made its mark as the festival’s official Health Partner, driving impactful conversations around consent through groundbreaking initiatives.
This year, Durex TBBT made history by launching Asia’s first-ever Consent Cafe, inaugurated by Shri Anoop Khinchi (IAS), Commissioner & Secretary, Health & Family Welfare, and Shri Thavaseelan K (IAS), Principal Director, School Education & CEO, State Health Authority. Shri Temjen Imna Along, Honorable Minister for Tourism and Higher Education, Government of Nagaland, said, “This partnership reflects a shared commitment to promoting health, hygiene, and inclusivity, especially among adolescents.”
Shri Toka E Tuccumi, Joint Director, Department of Tourism, Government of Nagaland, said, “Congratulations to Team Reckitt for exceeding our expectations through this excellent partnership!” Gaurav Jain, Executive Vice President, Reckitt—South Asia, said, “At Reckitt, we firmly believe that knowledge is the cornerstone of empowerment.”
