Durex TBBT Steps into the Spotlight as the Official Health and Hygiene Partner at the 24th Hornbill Festival

The 24th Edition of the Festival of Festivals – the Hornbill Festival concluded on 10th December with as much of a cultural extravaganza and grandeur of the opening ceremony. Ms Melinda Pavek, United States Consul General and Dr Andrew Fleming, British Deputy High Commissioner were the Honoured Guests. Shri Temjin Imna Along, Minister Tourism and Higher Education, Nagaland Co-Hosted the grand finale. The 10 days culminated into an enlightening partnership of the organisers with Durex The Birds and Bees Talk (TBBT) as Health and Hygiene Partner.

The sculpture “5 Ethos of Growing Up” by Sushank Kumar, based on the five pillars of inclusion, protection, consent, equity, and awareness, was inaugurated in Nagaland by various officials including Keduosieu Metha, Director, Tourism, Shri Veyielo Doulo, Additional Director, Tourism, Nchumbemo Lotha, Secretary, and E.Toka Tuccumi, Deputy Director of Nagaland.  Gaurav Jain, Executive Vice President, South Asia, Reckitt said, “This collaboration is particularly meaningful as it allows us to actively engage with the vibrant young adults and youth in the Northeast, contributing to the broader objective of creating a healthier and more sustainable tomorrow.”

The 9th day of the festival featured Chaitali Panmei as chief guest, Dr. Kekhrielhoulie Yhome as host, Imkongmar and S. Toiho Yeptho as co-hosts, and Mohammed Asif as executive director of Plan International (India Chapter). The event was also graced by S.Tsapise Sangtam, a tribal guest from the Sangtam tribe.

By Business Bureau