Durex The Birds and Bees Talk (TBBT) programme, led by Reckitt, was the Health Partner at the third edition of the Shillong Cherry Blossom Festival 2023. The festival, organized by the Department of Tourism, Meghalaya, is a cultural and musical extravaganza that celebrates popular culture and local and indigenous trends. The TBBT display corner offered children an interactive Run to Learn game, based on the program’s five principles. Meghalaya-based rapper A. Hosea showcased the upcoming Durex TBBT rap album, influenced by the core principles of Inclusion, Protection, Awareness, Equity, and Consent.
The TBBT Conscious Corners provided an inclusive and safe space for adolescents to navigate the challenges of growing up, reinforcing the program’s commitment to holistic education and well-being. The TBBT Conscious Corner was inaugurated by Shri Arpit Upadhyaya, IAS, Deputy Commissioner, Ri Bhoi District, and showcased TBBT curriculum books and other reading materials for children across all age groups.
Ravi Bhatnagar, Director, External Affairs & Partnerships, SOA, Reckitt, said, “We are honored by our role as Health Partners at the Shillong Cherry Blossom Festival 2023, a musical extravaganza that has evolved into the state’s most beloved festival, providing the largest artist lineup and setup the state has ever witnessed. ”
