Durex, the world’s #1 sexual well being brand, has launched Durex Real Feel, a first of its kind offering in the non-latex range of condoms. Real Feel is made of poly isoprene material which is softer than latex rubber and provides skin on skin feeling to partners. The brand aims to intensify and enhance sexual encounters between couples by offering a natural “skin” like feeling while being protected.
Durex’s consumer insights indicate that the No. 1 reason for stopping condom use is lack of enjoyment. The rubbery feel of an ordinary condom takes away the pleasure of the moment. Durex Real Feel offers consumers the feeling of real skin that facilitates a raw and natural sexual experience in the bedroom. It is made of India’s most advanced condom material, helping consumers strengthen the emotional and physical connect with their partners.
Directed by renowned ad-filmmaker Dibakar Banerjee, the TVC shows a couple enjoying a beach vacation and how Durex’s real feel brings life to their sexual experience. Mr. Dilen Gandhi, Regional Marketing Director, South Asia – Health & Nutrition, Reckitt, said “The latest range of condoms created using poly isoprene rubber which is non-latex and softer than natural rubber latex to provide couples a more intimate and natural sexual experience.”
