Dharampal Satyapal Group (DS Group) has announced the acquisition of The Good Stuff Pvt Ltd, brand owner of LuvIt Chocolate and Confectionary, from Goldman Sachs and Mitsui Ventures. This acquisition is a strategic move to grow and strengthen the Group’s Confectionary portfolio and widen its distribution reach across grocery and other retail outlets.
The DS Group strives for “Quality & Innovation” to ensure customer loyalty and satisfaction, building successful brands across diverse business categories. This integration will enable a stronger geographical footprint including that in Southern India and will increase the current product offerings for the DS Group. Symbiotically, Brand LuvIt will benefit from the robust distribution network of DS Group across the country.
Speaking on the occasion, Shri Rajiv Kumar, Vice Chairman, DS Group, said, “DS Group has been focusing on increasing its presence in the confectionary segment for the last many years. Acquisition of LuvIt was a strategic decision to enhance our confectionary basket and enter the Chocolate segment with an impressionable footprint.”
