Dolby Laboratories, Inc. (NYSE: DLB), a leader in immersive entertainment experiences, is teaming up with Jin of 21st century pop icons BTS in the latest chapter of the “Love More in Dolby” global brand campaign. Jin stars in the commercial to celebrate his new single “I’ll Be There,” which is now available globally in Dolby Atmos. Following the single “I’ll Be There,” Jin’s highly anticipated first solo album Happy is set to release in Dolby Atmos worldwide on November 15th.
“When I first heard my new music in Dolby Atmos, I was truly amazed by the incredibly vivid and immersive experience. It felt like you were right inside the music,” said Jin. “Jin has captivated audiences worldwide through his incredible performances and extraordinary ability to convey emotion through his music,” said Todd Pendleton, Senior Vice President and Chief Marketing Officer, Dolby Laboratories.
The piece is the latest installment of Dolby’s “Love More in Dolby” global brand campaign, which celebrates transformative entertainment experiences brought to life by Dolby Vision and Dolby Atmos across music, movies, gaming, and more.
