Diesel, a renowned fashion and lifestyle brand, recently launched their new collection of timepieces, combining the worlds of horology and hip-hop. Diesel’s Vert Collection, a first-of-its-kind timepiece range, was unveiled at Mumbai’s Jio World Drive by India’s leading singer and pop star King, alongside the Managing Director of Fossil Group – India, Mr. Johnson Verghese.
The collection uses VR technology to bridge the gap between the physical and digital worlds. The event, attended by influential figures and press, reaffirmed Diesel’s status as a industry leader.Diesel launched the Vert Collection at a launch event featuring a captivating launch film and a 3D visual display within a mall.
The brand partnered with Indian pop star King to celebrate the futuristic aesthetic and transformative design of the collection. Mr. Verghese shared the design journey of the Vert collection, followed by King presenting the launch movie. A press conference followed an in-person unboxing and reveal of the watch range, showcasing the brand’s commitment to design and technology King, leading Indian singer and pop star stated that, “The Vert Collection perfectly complements my style, and I’m proud to partner with Diesel to bring their new design approach to the world.”
