The renewed look, taste, and packaging for India’s rare, aged grain whisky ‘Signature’ has been launched by Diageo India. The new premium offerings are crafted from natural ingredients by Master Blender Louise Martin. The all-new Signature Whisky, crafted from nature, is as authentic as it gets.
The Signature Premier, blended with 10 scotch whiskies, is smoothness elevated to new heights, with a dash of fruitiness and a tinge of maltiness. Blended with imported scotch, aged Indian malts and grain spirits, the new Signature Rare promises an authentically rich taste, with distinct hints of sweetness and fruitiness. Signature Whisky’s new pack embraces the natural world, positioning it as the country’s most authentic whisky. The new Signature comes in a carton crafted from recycled cardboard. The new design also makes the bottle taller, making it more appealing to its holder.
An essential part of the new logo design on the packaging is a resemblance of nature and its beauty. The brand’s philosophy of staying real and raw is beautifully ingrained in an all-new open embrace logo unit, defining ‘personalized idea of success’ of today.
