Dalmia Cement has embarked on a significant rebranding initiative aimed at bolstering its standing as the go-to expert in Roof Column Foundation (RCF) construction. The company launched its ambitious campaign, “RCF Strong toh Ghar Strong,” signaling a strategic pivot towards providing specialized support to home builders. Central to this repositioning is the enlistment of Bollywood superstar Ranveer Singh as the face of the campaign. With Singh’s star power and Dalmia Cement’s technical expertise, the campaign aims to educate and empower consumers in making informed choices regarding cement usage in critical structural elements.
Commenting on the initiative, Shri Puneet Dalmia, MD & CEO of Dalmia Bharat Limited, emphasized the company’s commitment to consumer-centricity and quality construction. “Our campaign underscores the importance of proper construction practices and the role of high-quality cement in building homes that stand the test of time,” he remarked.
Ranveer Singh expressed his enthusiasm for the collaboration, highlighting Dalmia Cement’s longstanding contribution to the construction sector. “Together, we aim to raise awareness about the critical role of Roof Column and Foundation in ensuring the strength and longevity of every structure,” he added. Mr. Sameer Nagpal, COO of Dalmia Cement (Bharat) Ltd., reiterated the brand’s focus on consumer empowerment and technical excellence, citing the company’s specialized knowledge in optimizing cement for RCF applications.
