Cummins India, a leading power solutions technology provider, is launching ‘REDEFINE2023’, its latest national-level business school case study competition. The competition, open to students from 18 partner B-schools in India, aims to enhance efficiency, customer experience, and competitive advantage in the B2B business environment.
REDEFINE is an annual B-School initiative aimed at fostering future business leaders by offering students a unique real-world industry challenge to showcase their strategic, innovative, and analytical skills. Featuring multiple rounds, the competition is set to commence on October 8, 2023 and will culminate with a two-day grand finale event to be hosted at the Cummins India Office Campus in Pune, Maharashtra on November 20-21, 2023.
The winning team will be awarded a cash prize and offered the opportunity to join Cummins India’s mentorship program. Anupama Kaul, Human Resources Leader, Cummins India said, “Learning is a lifelong pursuit and REDEFINE is a unique opportunity for students to hone their skills and prepare for the challenges and opportunities of tomorrow.”Students will participate in interactive sessions with Cummins India leadership and participate in a quiz competition to assess their understanding of business trends, technology, and Cummins. In 2022, REDEFINE received over 1800 student registrations from 12 partner B-schools.
