Costa Coffee, Coca-Cola’s leading coffee brand in India, is launching the Diwali campaign, #CostaWaliDiwali, in collaboration with baker and content creator Shivesh Bhatia. The campaign aims to create an unforgettable Diwali-inspired menu for coffee enthusiasts, blending traditional Diwali essence with modern and innovative spirit. The Blisstachio Rose beverage family, inspired by traditional Indian mithai, offers three delectable options: the Blisstachio Rose Hot Latte, the refreshing Blisstachio Rose Iced Cappuccino, and the tantalizing Blisstachio Rose Boba Frappe.
Costa Coffee has also partnered with graphic design student Shamon Sachdeva to create Diwali-themed coffee cups, symbolizing the dedication to the festive spirit. The cups embody Diwali’s spirit and a pledge to blend tradition with innovation. Costa Coffee has recently launched its 150th store in New Delhi and plans to expand its presence in the top 8-10 Indian cities.
Commenting on the launch of limited-edition Blisstachio Rose family, Vinay Nair, General Manager, India & Emerging International, Costa Coffee at the Coca-Cola Company, “This Diwali, our collaboration with Shivesh Bhatia for the launch of Blisstachio Rose collection showcases our commitment to crafting unique experiences for our consumers.”
