The first quarter 2024 statistics for Coca-Cola revealed a 3% rise in net revenues, an 11% increase in organic revenues, and a 1% gain in globally unit case volume.
Coca-Cola reported in table points in its first quarter 2024 results, that it is continuing to enhance its digital capabilities in India, using AI-powered suggested order recommendations on Coke Buddy, a customer engagement platform, to place bulk orders for customers.
Market Performance was despite global challenges, Coca-Cola witnessed growth in India. Growth in the Philippines, India, Vietnam and Indonesia was more than offset by a decline in China The company refranchised its bottling operations in India between January and February 2024, resulting in net gains of $293 million, highlighting structural changes in the company’s operations.
