In a groundbreaking initiative at the ICC Men’s T20 World Cup 2024, held in the USA and the West Indies, Coca-Cola India and the ICC unveiled ‘Made in India’ National and Cricket 4 Good Flags, crafted entirely from recycled PET bottles. These flags, prominently displayed during the national anthem ceremonies, underscored a significant step towards sustainability in global sports.
Each monumental flag, measuring 35 meters by 20 meters, utilized approximately 11,000 PET bottles, while the ICC Cricket 4 Good Flags employed 2,000 bottles, processed by Go Rewise and Ganesha Ecoverse Limited. This initiative not only highlighted Coca-Cola India’s commitment to environmental responsibility but also showcased India’s prowess in recycling technology.
Rajesh Ayapilla, Senior Director-CSR and Sustainability for Coca-Cola India and Southwest Asia, remarked, “By turning post-consumer plastic bottles into symbols of national pride, we celebrate fans and take a significant step towards a greener future.” In Kolkata, the enthusiasm for these sustainable flags resonated strongly, reflecting the city’s growing support for eco-friendly initiatives. This initiative not only enhanced the tournament’s ambiance but also set a benchmark for future sporting events. Coca-Cola has extended its partnership with ICC until 2031, reinforcing its support for cricket and sustainable practices worldwide.
