Coca-Cola India announced the appointment of Ajay Vijay Bathija, as Vice President of Franchise Operations for Southwest Asia (SWA). Ajay’s extensive career journey with The Coca-Cola Company spans nearly 24 years and encompasses a distinct combination of marketing and franchise expertise.
Ajay started his career in 1999 with HCCBPL Front Line Sales and grew through various roles. He became the Region Manager for the Mekong Delta Region at SabCo Vietnam in 2005, leading sales operations and driving volumes. Ajay graduated from HR College of Commerce and Economics with a Masters in Marketing Management from NMIMS, Mumbai. In India, he led the “Share a Coke” campaign and introduced Coca-Cola Zero sugar in INSWA markets.
He also revitalized ThumsUp through integrated marketing campaigns, boosting brand love. Ajay has successfully completed his Masters in Marketing Management from NMIMS, Mumbai. He is a Commerce graduate from HR College of Commerce and Economics. Sanket Ray – President, India, and Southwest Asia, said “We are hopeful that with his astute business acumen and collaborative approach he will further the organization’s purpose in the Southwest Asia region.”
