Anandana, The Coca-Cola India Foundation announces its first ever partnership with Hockey India for the National Women’s Hockey League 2024. The 1st Phase of the tournament, starting on 30th April and ending on 9th May 2024, promises an exciting showcase of talent and skill in Ranchi, Jharkhand.
The National Women’s Hockey League features teams that achieved top-eight positions in Pune’s 14th Hockey India Senior Women National Championship 2024. The participating athletes represent various states including Haryana, Maharashtra, Jharkhand, Madhya Pradesh, Bengal, Mizoram, Manipur, and Odisha. In line with Coca-Cola India’s commitment to sports, the three-year collaboration underscores its role in positively shaping the sports and gender equality landscape.
The partnership aligns with the company’s #SheTheDifference campaign, aiming to elevate women’s hockey through specialized coaching, training equipment, nutritional support, and organizing camps and tournaments to foster growth, celebrating and supporting women. Commenting on the partnership, Hockey India President Dr Dilip Tirkey said, “We are thrilled to have Anandana, the Coca-Cola India Foundation onboard for the inaugural edition of the tournament”.
