India’s homegrown beverage brand from The Coca-Cola Company, is excited to announce the launch of ‘Thums Up Fan Pulse’, an innovative and immersive cricket experience in collaboration with Disney+ Hotstar. The Thums Up Fan Pulse introduces a new era of cricket engagement, amplifying every voice, fostering passionate discussions, with expert insights, and unparalleled fan participation.
Thums Up Fan Pulse is a unique cricket content platform that allows fans to share opinions, interact with experts, and question “Will India Win?” The series, hosted by Harsha Bhogle, features top cricketers like Sourav Ganguly, Yuvraj Singh, Gautam Gambhir, Virendra Sehwag, and Dinesh Karthik, providing unique insights about the upcoming World Cup.
Thums Up is revolutionizing cricket fan engagement by integrating data, tech, and social listening. It provides personalized content experiences for cricket enthusiasts through various channels, encouraging participation and sharing of views on players, team India, and the World Cup. Commenting on the launch of ‘Thums Up Fan Pulse’ and the association with Disney+ Hotstar, Tish Condeno, Senior Category Director, Sparkling Flavors, Coca-Cola India, and South-West Asia said, “Our aim is to unite cricket enthusiasts, engage fans, and build up the excitement for the upcoming ICC World Cup.”
