Coca-Cola India and Reliance Retail have teamed up for a sustainability initiative called “BhoolNaJana, Plastic Bottle Lautana” to encourage post-consumer PET collection at Reliance Retail stores in Mumbai through Reverse Vending Machines (RVMs) and collection bins. The initiative, which aligns with the government’s Swachh Bharat Mission, has started in 36 Reliance Retail stores, including Smart Bazaar and Sahakari Bhandarin Mumbai and Delhi, and will expand to 200 stores across India by 2025. The pilot phase aims to collect 5,00,000 PET bottles annually.
The initiative was launched in the presence of Kazi Irfan, Officer on Special Duty (OSD), Solid Waste Management, Brihanmumbai Municipal Corporation (BMC), at Reliance Retail’s Smart Bazaar store in Santa Cruz. The installed Reverse Vending Machines (RVMs) and collection bins will provide consumers with a convenient way to deposit used PET bottles in exchange for discounts on Coca-Cola India products.
The disposed PET bottles will be collected and recycled by Reliance Industries (RIL), a leader in polyester and plastic recycling. Ms. Greishma Singh, Vice President – Customer and Commercial Leadership, Coca‑Cola India and Southwest Asia said, “This partnerships with retail, government, civic societies, and consumer-centric ideas like this one are a powerful multiplier for progress on collection, recycling, and reuse.”
