Indian tyre manufacturer CEAT has inaugurated a new premium retail facility in Agartala, Tripura, strengthening its presence in Northeast India. The expansion comes amid growing four-wheeler sales in the region.
CEAT Managing Director & CEO Arnab Banerjee emphasized the company’s “Customer First” philosophy and highlighted the Northeast’s strategic importance for the tyre industry. The company currently operates 18 premium outlets and over 900 retail touchpoints across Assam, Nagaland, Tripura, Manipur, and Mizoram, with planned expansions in Arunachal Pradesh and Meghalaya.
The new Agartala facility will serve the region’s 3.7 million residents, offering a range of tyres for passenger cars, two-wheelers, and commercial vehicles. The expansion aligns with CEAT’s mission to contribute to the region’s economic growth through dealer partnerships and job creation while improving product accessibility and service quality.
