Camikara shines bright, India’s first pure cane juice rum triumphs with two golds and a silver at global competition

Camikara has clinched top honors at the esteemed Rum & Cachaça Masters 2024 competition. The event, held in London, witnessed Camikara securing two gold medals for its 12-year-old and 8-year-old variants, while its 3-year-old expression secured a prestigious silver medal.

The triumph marks a historic moment for India’s rum industry, as Camikara becomes the first Indian brand to achieve such recognition on a global stage. The accolades reinforce Camikara’s status as a formidable contender among the world’s finest rum and cachaça brands.Speaking on the victory, Siddhartha Sharma, the visionary founder of Piccadily Distilleries, emphasized the brand’s commitment to elevating the perception of rum. He highlighted Camikara’s unique identity as an Agricole-style rum, crafted from fresh cane juice, and its distinct flavor profile that reflects the essence of India’s climate, soil, and sugarcane.

Camikara’s success not only showcases India’s prowess in the spirits domain but also challenges the notion that rum is merely a cheap drink. With its all-natural composition and absence of added sugar, Camikara embodies a premium offering that rivals renowned spirits like cognac and tequila. Derived from the Sanskrit word for “liquid gold,” Camikara represents a fusion of tradition and innovation, symbolizing a journey to rediscover the past while paving the way for a promising future.

By Business Bureau