Britannia Marie Gold’s My Startup campaign has successfully run across two seasons, providing funds and skill development for Indian homemakers to embark on their entrepreneurial journeys. In 2020, a partnership with NSDC helped the campaign provide 10,000 homemakers with basic communication skills, financial literacy through access to information and communication technology (ICT), along with micro-entrepreneurial skills for social and economic self-reliance. In its Season 3, the Britannia Marie Gold My Start-up campaign has been broadened to help homemakers leverage the internet to grow their businesses.
Vinay Subramanyam, Vice-President, Marketing, Britannia Industries Limited said, “Britannia Marie Gold is a brand that has intimate connections with India’s homemakers. We laud them for being the emotional anchor and an all-time go-to person in every family. Britannia Marie Gold recognizes the growing, inner aspirations of homemakers to do more with their potential and is committed to being the ‘everyday fuel’ for homemakers in this bid. We are delighted this time to collaborate with Google to help skill homemakers in the use of technology.”
