Britannia 5050 has announced its foray into Salty Snacks with the launch of ‘5050 Potazos’, the 50 Potato chip 50 biscuit product. 5050 Potazos’ is a fusion product, which brings together 2 exciting and loved snacking formats in the country- the potato chip and the biscuit. The product has initially launched in Assam and North East markets in July and will roll out in the rest of the country in the coming months.
Britannia 5050 Potazos is thin, crispy and delivers the familiar ‘masaledar’ flavors of a potato chip in a biscuit format. In a Nationwide consumer survey undertaken by the company, the product was rated by consumers as the ‘best new product’ in the snacking space. Commenting on the new product launch, Vinay Subramanyam, VP Marketing, Britannia Industries, said, “Britannia 50-50 Potazos is a terrific addition to the 50-50 brand, and we believe this product can source from both the biscuits market and the salted snacks market, which are the largest two categories in food in the country.”
