50-50 Golmaal – Britannia Industries Limited launched this product exclusively in West Bengal with renowned actors, Sabyasachi Chakraborty & Anirban Bhattacharya. The 50-50 Golmaal launch comes on the back of extensive research done by the Company, on the favourite flavours and spices consumed in households in West Bengal. Kala Jeera with a dash of sugar crystals made the winning combination. Britannia 50-50 Golmaal is a light and melt-in-mouth cracker, with West Bengal’s favourite spice Kaalo Jeera (Black cumin) as the key ingredient. Britannia 5050 Golmaal is piced at Rs 25 for 200gm.
The brand collaborated with Sabyasachi Chakraborty & Anirban Bhattacharya, two eminent celebrities who play Bengal’s most loved detectives on-screen. This is also the first time the duo is seen together. The ad, much like the product, is about unravelling the mysterious coming together of 2 ingredients – Kala Jeera and sugar crystals-to give a delightful experience.
