KITKAT launched a unique initiative ‘BreaksforGood’. These ‘Break Zone’ benches have been created in collaboration with Ricron Panels, one of India’s leading innovative plastic waste recycling company and one of the winners of the Global Nestlé Creating Shared Value Prize.
Rupali Rattan, Head – Confectionery Business, Nestlé India said, KITKAT of breaks are good for you into our sustainability initiatives as well. we want to communicate to the youth thatthese‘break zones’ not only serve as a break for them, This initiative is the first step in our commitment and journey towards sustainability and we intend tokeep having more conversations & actions around it .
Rahul Chaudhary, Director, RicronPanels said “As a leader in innovative plastic waste recycling, we are proud to be associated with KITKAT and use our expertise in making these recycled plastic benches. This collaboration shows how post-consumer plastic waste can be part of the circular economy when stakeholders across the entire value chain work together.”
