‘Born To Cross Boundaries’ – American Tourister launched its new campaign with its Brand Ambassador, Virat Kohli. The partnership with ace cricketer Virat Kohli, as the brand ambassador of American Tourister has been going strong for the past seven years and the duo have delivered striking and off beat campaigns seamlessly. The new campaign encourages travellers to unleash their adventurous side and surpass their inhibitions.
American Tourister is a well-known international luggage brand that has stood tall for the past 90 years. With the design ethos of American Tourister bags reflecting vibrant, joyful and trendy backpacks as well as luggages, the brand beckons resilient, efficient, and trendy products. The latest campaign challenges people to embrace the unexplored side of themselves. The campaign doesn’t just recognize the need for luggage which enables people to travel, it goes beyond, which has been beautifully captured in the TVC.
The brand’s new TVC displays colossal mountains, oceans & new cultures bringing a whiff of adventure. It embarks with Virat Kohli plunging into freezing water to bungee jumping from bridges, skilfully playing the Alpine Horn, and donning a skirt, a cultural Scottish outfit. This new campaign showcases an individual pushing themselves out of their comfort zones & personal boundaries to celebrate their wilderness. The TVCs will be further amplified through an integrated campaign spanning digital, electronic, outdoor, and social media. Truly, fashionable, cutting edge, swag-worthy luggage bags, American Tourister is a brand for young and adventurous world travellers.
