Taking its dedication to innovation and customer satisfaction to greater heights, BlueStone, a frontrunner among India’s premier omni channel fine jewellery brands, has made a disruptive move with a first-of-its-kind offer: The Big Gold Upgrade. It’s aimed to offer design-led creations aligned with the modern jewellery preferences of today’s buyers at the best value. The ‘Big Gold Upgrade’ provides higher carat value alongside the latest jewellery designs while preserving the emotional significance of old gold.
The ‘Big Gold Upgrade’ is a new initiative by BlueStone, aiming to transform old jewellery from lockers to wardrobes. The initiative allows customers to swap their old gold for new, stylish pieces across 170+ stores. The 18Kt Gold is now valued at 22kt, while 22kt is valued at 24kt.
BlueStone’s mission is to provide customers with the maximum value for their old gold, enhancing their cherished pieces with love and glam. HarshnaPasari, Head of Marketing at BlueStone, said, “We intend to introduce exquisite jewellery designs to their ward robes while safeguarding the emotional and investment value of their old gold pieces.”
