Blue Star Limited has announced its ambitious plans for the upcoming summer season with the launch of an extensive lineup comprising over 100 new models of room air conditioners. This diverse range includes a mix of affordable and premium options across inverter, fixed speed, and window AC categories, strategically priced to appeal to a broad spectrum of consumers.
The company’s strategic move comes amidst a significant uptick in demand for air conditioning units, driven by a burgeoning middle-class with increasing disposable incomes. Blue Star is particularly eyeing first-time buyers in Tier 2, 3, and 4 markets, as well as customers looking to upgrade their existing units.
Highlighting the technological prowess of their new offerings, Blue Star has integrated advanced features such as the ‘AI Pro’ algorithm for enhanced comfort, ‘Turbo Cool’ for rapid temperature reduction, and ‘Convertible 6-in-1 cooling’ options for versatile usage scenarios.
