Balkrishna Industries Limited (BKT Tires) will sponsor six teams in the upcoming T-20 league for Season 2020, namely Mumbai Indians, Chennai Super Kings, Delhi Capitals, Kings XI Punjab, Kolkata Knight Riders and Rajasthan Royals. BKT has already been promoting this sport by supporting the KFC Big Bash League (BBL) based on an agreement with Cricket Australia. Whether it is about cricket, football, or the amazing stunts at Monster Jam – BKT loves the sport because it fully reflects its corporate philosophy. The company had, for instance, a partnership with Patna Pirates, Puneri Paltan, Tamil Thalaivas, U Mumba, Gujarat Fortune Giants, U.P Yoddha, Dabang Delhi, and Haryana Steelers Kabaddi in the 2019 season – eight out of twelve teams of the Pro Kabaddi League.
BKT has been the Official and Exclusive Tire Manufacturer for Monster Jam, the thrilling American motor show, since 2014. BKT has also been title sponsor of several European football competitions, including the Serie BKT, the B football league in Italy, the Ligue 2 in France, and the company has become Official Global Partner of LaLiga (the top tier Spanish football division).
