Bandhan Bank launches new savings account and loyalty program on foundation day

Bandhan Bank has marked its Foundation Day with the debut of Avni, a dedicated savings account for women, and a new customer loyalty initiative, Bandhan Bank Delights. Avni is designed to cater to female customers with benefits such as a 25% discount on locker rentals, 50% off on gold loan processing fees, and personal accident coverage of ₹10 lakh. The account also features an exclusive debit card providing free airport lounge access and various milestone-spends-based offers.

In addition, the Bandhan Bank Delights program introduces Delight Points, which customers can earn through a range of activities including account transactions and fund transfers. These points are redeemable for travel, merchandise, and entertainment, and can also be converted into air miles, adding further value to the customer experience.

In Tripura, these launches are poised to attract significant attention. The introduction of Avni and Bandhan Bank Delights is expected to resonate well with the region’s growing female demographic and diverse banking needs. As Bandhan Bank expands its presence in Tripura, these new offerings aim to enhance customer engagement and satisfaction, reinforcing the bank’s commitment to delivering tailored financial solutions.Ratan Kumar Kesh, Managing Director & CEO (Interim) of Bandhan Bank, emphasized the strategic importance of these initiatives, noting their alignment with the bank’s broader goal of catering to diverse customer needs and fostering loyalty.

By Business Bureau