During the last 7-year, Ariel India has continuously sparked conversations around the unequal division of domestic chores within households and urging more and more men to #ShareTheLoad. In the spirit of keeping this conversation going and furthering the cause of equality within households, Ariel launched the #SeeEqual film, to inaugurate the 5th edition of ShareTheLoad. At the event, Ariel also launched its special edition Ariel Matic Powder pack.
Launching the film, Ariel raised a pertinent question – “if men can share the load equally with other men, why are they not doing it with their wives?” The launch of #SeeEqual film and 5th edition of #ShareTheLoad campaign, there were Genelia D’Souza and Ritesh Deshmukh (Actors, Producers, Entrepreneurs, Environmentalists), Dr. Nandita Shah from Akshara Centre (an NGO), Sharat Verma (Chief Marketing Officer, P&G India, and Vice-President, Fabric Care, P&G India), Josy Paul (Chairman & Chief Creative Officer, BBDO India). The panel was moderated by Shibani Dandekar.
For the first edition of the #ShareTheLoad campaign in 2015, Ariel raised a very relevant question – ‘Is laundry only a woman’s job?’ The latest film Ariel #ShareTheLoad See Equal is about seeing the spouse equally because when you See Equal, You Share Equal.
