Anchor Oral Care, a leading brand under Anchor Consumer Products, today announced the appointment of acclaimed North East actor Aimee Baruah as its new brand ambassador. The move is part of the company’s strategic expansion in the North East region, backed by the launch of two culturally tailored campaigns—“Laal. Kamaal. Bemisaal.” and “Naye Zamane Ki Nayi Suraksha.”
The campaigns spotlight Anchor Red Toothpaste, a flagship product enriched with six Ayurvedic ingredients offering ten herbal benefits. The brand also promotes its scientifically advanced CalFlo formulation through these campaigns, emphasizing its 100% vegetarian, holistic oral care solutions. Anchor’s leadership reaffirmed its commitment to delivering high-quality, effective, and natural products to consumers across the region.
Consumer preference for herbal oral care products continues to grow. Retailers report increasing traction for trusted brands offering natural ingredients like tulsi, pudina, and laung. Anchor’s renewed focus aligns well with these trends, with positive reception expected from health-conscious families. The company believes Aimee Baruah’s credibility and deep cultural resonance will play a pivotal role in strengthening consumer trust and accelerating growth in North East India.
