India’s largest dairy brand Amul is set to introduce its renowned “fresh milk” range to consumers in the United States for the first time in the history. The decision was taken at the 108th annual general meeting of the Michigan Milk Producers Association.
The Gujarat Cooperative Milk Marketing Federation (GCMMF), the apex body representing milk cooperatives in Gujarat and the marketer of Amul products, has forged a strategic partnership with the Michigan Milk Producers Association to introduce fresh milk offerings across the East Coast and Midwest regions of the US.
“This marks a significant milestone for Amul as we embark on our maiden venture into the US market with our fresh milk range,” stated Jayen Mehta, Managing Director of GCMMF. “For over two decades, we’ve been exporting various milk products to the US, but this venture opens up a new chapter for us. We anticipate this move to be a game-changer.”
“We are excited to introduce our esteemed range of fresh milk products to discerning consumers in the US,” Mehta affirmed. “Our offerings, including Amul Gold, Amul Shakti, Amul Taaza, and Amul Slim, will soon grace the shelves of leading Indian grocery stores across the East Coast and Midwest markets.”
Notably, the past year witnessed a remarkable 20 percent growth in exports, with the addition of new markets such as Tanzania, Ghana, Mozambique, Haiti, and the Republic of Congo further consolidating Amul’s global presence.
