Amazon’s new campaign for Amazon Pay, ‘Bill Payments Ka Smarter Way’ (TVC 1 and TVC 2), features Bollywood star Ayushmann Khurrana. The campaign aims to provide customers with a smarter, new-age way of managing their bills, with timely reminders to avoid late fines and penalties. Customers can also enjoy a convenient 1-click bill payment experience using Amazon Pay Balance and Amazon Pay Later, and pay bills in less than 5 seconds. They can also pay for recharges and bills using their preferred payment instruments like UPI and credit cards.
The TVCs capture the essence of bill payments and recharge in everyday life, infusing it with wit and charm. Ayushmann discovers a more efficient method of managing bills and recharges through Amazon Pay, drawing a parallel between the smarter convenience of Amazon Pay and mundane household tasks.
The campaign’s heart lies in the unspoken yet delightful banter between the couple, fostering a sense of relatability and pure enjoyment. The campaign aims to transform existing bill payers to adopt Amazon Pay, offering an elevated and exceptional everyday bill payment experience.Speaking about the campaign, Ravi Desai, Director, IN & EM Prime & Mktg said “Our campaign ‘Bill Payments Ka Smarter Way’ elegantly demonstrates how an ingenious idea can transform the way we approach our everyday tasks like bill payments.”
