Amazon India is expanding its consumer awareness campaign, Mission GraHAQ, to the Northeastern state of Nagaland to educate and empower customers about online purchasing while also creating a trustworthy and safe experience for digital shoppers. Amazon will create interactive radio shows that will air three times a week on All India Radio. The initiative has opened avenues for many individuals to access vital information effortlessly, fostering a safer and more informed consumer environment. Chetan Krishnaswamy, Vice President of Public Policy at Amazon India, said, “Our customers are central to our efforts and we are committed to maintaining an online shopping environment that is convenient, rewarding, and safe.”
Amazon will produce interactive radio programs broadcast thrice a week on All India Radio stations in the local language. The three-month-long campaign, launched on October 31, aims to proactively inform and educate consumers in Nagaland about safe online shopping and reiterate its commitment to protect consumers from bad actors.
Speaking about the campaign Mr. Neiphiu Rio, Honourable Chief Minister of Nagaland, said, “I am pleased to learn about Amazon India’s Mission GraHAQ campaign coming to Nagaland and other states in the region. I wish them all success for this campaign.”
