Amazon India is expanding its Mission GraHAQ campaign to North Eastern states including Mizoram Aizawl, aiming to educate and empower consumers about safe online shopping. The company will produce interactive radio programs that will be broadcast three times a week on Mizoram’s All India Radio’s radio stations in the local languages.
Speaking about the campaign Mr. Lalmuansanga Ralte, Registrar, of Mizoram State Consumer Redressal Commission said, “I am happy to see Amazon launching its ‘Mission GraHAQ’ initiative to spread awareness across the northeast which has a fast growing community of internet users,”
The campaign aims to inform and educate consumers in Mizoram about safe online shopping and reiterate its commitment to protect consumers from bad actors. The three-month campaign was launched on All India Radio on October 31 in the North East region. The radio spots will be aired in Hindi, Bengali, Assamese, Nagamese, Garo, Khasi, Nepali, Manipuri, and Mizo. Amazon and AIR will broadcast radio spots each week, covering various themes such as consumer rights, choice, redressal mechanisms, and safe online shopping.
